n the coming weeks, Joe Tsai will get the official thumbs up from the Board of Governors and become the owner of the Brooklyn Nets.
His first move will be to bring in David Levy as CEO.
“Levy worked closely with the NBA in his capacity overseeing Turner Sports’ television coverage and has a strong relationship with commissioner Adam Silver.”
Tsai just paid $2.3 billion for the Nets and he wants his guy overseeing it all. Levy is that guy.
What will this mean for most fans? Very little, at least at first. The Nets basketball operations side — with GM Sean Marks and coach Kenny Atkinson — is already on a solid foundation and there are not going to be changes on that end.
Levy and the Nets face a challenge few sports franchises do — they have an older, more established team playing the same sport in the same city. The Knicks have a large and established fan base that goes back generations, and just better play on the court — and the Nets were better on the court last season — is not going to change that loyalty. (The Clippers may be the only other team in a similar situation.) The Nets need to appeal to a new set of fans, ones not tied to Madison Square Garden and that legacy, and while they may never have the same power of brand in the city, New York is big enough to have a couple of fan bases.
It’s a lot of work from the business side, but Levy knew the job when he took it.